Google Ads Management Focused On Better Leads
Reach people who are actively searching for your services. We plan, track, and improve paid search campaigns around the calls, forms, bookings, and sales that matter to your business.
* Free paid search consultation with no long-term commitment.
Paid Search Managed Around Real Results
Google Ads, Microsoft Ads And Local Services Ads
Search engine marketing (SEM) places your business in front of people who are actively looking for what you offer. Tweaked Digital manages Google Ads, Microsoft Ads, and Google Local Services Ads for businesses in Kitchener-Waterloo and across North America. Campaigns are built around measurable actions such as calls, quote requests, bookings, and sales.
Paid search can waste money quickly when keywords are too broad, locations are loose, or conversion tracking is unreliable. We start by reviewing how the account is structured, which searches trigger the ads, where the budget is going, and whether the reported conversions are genuine leads.
Whether you are starting a new campaign or handing over an established account, you work with a specialist who can explain what is being spent, what it is producing, and what needs to change.
What Our SEM Management Includes
From Account Setup To Ongoing Improvement
Campaign Strategy & Setup. Every account starts with the basics: what customers search, which services matter most, where you operate, what a click costs, and what a lead is worth. We use that information to build focused campaigns, ad groups, negative keyword lists, location targeting, and schedules that are easier to manage and improve.
Google Ads & Microsoft Ads. We use each platform where it fits the audience and budget. Ad copy is matched to search intent, variations are tested, and search terms are reviewed regularly so irrelevant traffic does not continue consuming spend.
Local Services Ads. For eligible service businesses, Local Services Ads can generate phone and message leads on a pay-per-lead basis. We help with setup, verification, lead reviews, and ongoing account management.
Landing Pages Built For Paid Traffic. Paid traffic needs a focused destination. Our web design team can build landing pages that match the campaign, load quickly, and give visitors a clear reason to call, book, or request a quote.
Conversion Tracking & Reporting. Calls, forms, bookings, and other lead actions are tracked in Google Ads and Google Analytics. Reports focus on spend, lead volume, cost per lead, and the changes made during the month.
Ongoing Account Management. We review search terms, budgets, bids, locations, ads, and conversion data throughout the month. The goal is to cut avoidable waste, find useful search demand, and improve the account with enough data to support each decision.
Already Running Google Ads?
Request a free SEM audit. We will review campaign structure, targeting, search terms, tracking, and recent performance, then explain what we would change and why.
Google Partner Support With Clear Accountability
Certified Management Without Losing Account Control
Google Partner
Campaigns are managed by certified specialists. Eligible new accounts may also qualify for promotional credits under Google's current terms.
You Own The Account
Your Google Ads account, campaign history, & data remain under your ownership.
No Contracts
Management is month to month, with clear reporting on spend, & leads.
SEO-Informed
Paid search data can help identify valuable keywords, offers, & landing-page opportunities for SEO.
Google Partner status requires ongoing certification and account performance standards. It does not replace good campaign management, but it gives our team access to training, support, and eligible promotional offers. Your account is still managed around your goals, budget, service area, and lead quality.
Clear tracking makes the discussion practical. You can see what was spent, which campaigns produced leads, how much those leads cost, and where the next changes will be made.
Request Your SEM ProposalContact Us
SEM Questions, Answered
What Business Owners Ask Us Most
How Much Should I Budget For Google Ads?
The right budget depends on local click costs, your service area, and how many leads you need. Many local service campaigns start between $500 and $1,500 per month in ad spend, but we review the market before recommending a number. A smaller budget may still work when it is focused on fewer services or locations.
How Quickly Can Google Ads Generate Leads?
Campaigns can begin generating traffic as soon as they are approved and launched. The first few weeks are used to collect search-term and conversion data, correct weak targeting, and test ads. Lead volume and cost usually become easier to judge once the account has enough real data.
What Is The Difference Between SEM And SEO?
SEM pays for placement in search results and can produce traffic quickly. SEO works toward unpaid organic rankings and usually takes longer. Running both can provide immediate search visibility while building longer-term organic traffic.
Do You Require Long-Term Contracts For Ad Management?
No. Management is month to month, and the account, campaign history, and data remain yours.