Reach Buyers Before They Search With Paid Social Advertising
Facebook, Instagram, LinkedIn & TikTok campaigns built, targeted & managed to turn scrolling into customers - not just likes.
* No commitment required.
Advertising Where Attention Lives
Paid Social Media Advertising Management
Paid social advertising puts your business in front of your ideal customers on Facebook, Instagram, LinkedIn, TikTok, and Pinterest - targeted by location, age, interests, and behaviour instead of waiting for a search. Tweaked Digital plans, builds, and manages paid social campaigns for businesses in Kitchener – Waterloo, Ontario and across North America, with creative and targeting designed to produce leads and sales, not vanity metrics.
Search ads catch people who already know what they want. Social ads create that demand - showing your work, your offer, and your reviews to people who match your best customers but haven't gone looking yet. For businesses with strong visuals or a clear offer, it's often the cheapest attention money can buy, and it's the channel that keeps your pipeline full between searches.
The catch: the platforms make it very easy to spend and very easy to boost posts into nothing. Boosted posts are not a strategy, which is why every campaign we run starts with a goal you can count - quote requests, bookings, store visits, sales - and gets built backwards from there.
What Our Paid Social Service Includes
Full-Funnel Campaigns, Managed In-House
Audience Strategy. Great targeting is the whole game on social. We build audiences from your real customer data - website visitors, past leads, customer lists - then layer lookalikes and interest targeting on top, and keep the geography tight so a Kitchener plumber isn't paying to reach Winnipeg.
Creative That Stops The Scroll. Social ads live or die on the first half-second. We produce and test ad creative - images, short video, carousels, copy - matched to each platform's format, and we rotate it before your audience gets bored, because on social, fatigue is the silent budget killer.
Meta, LinkedIn & TikTok Management. Facebook and Instagram (Meta) carry the volume for most local businesses; LinkedIn earns its higher cost for B2B and recruiting; TikTok reaches audiences the others miss. We run the platforms that match your customers - and we'll tell you plainly which ones don't.
Retargeting. Most people don't buy on the first visit. Retargeting brings back the visitors who looked at your services, quoted pages, or abandoned a cart - usually the cheapest conversions in the whole account. Pixels, catalogues, and audiences all set up and maintained properly.
Landing Pages & Tracking. Every campaign points somewhere built to convert. Our web design team creates fast landing pages matched to the offer, and conversion tracking is configured through the Meta pixel, Conversions API, and Google Analytics so results are measured in leads and revenue - not reach.
Testing & Reporting. Audiences, creative, offers, and placements get tested continuously, and the losers get cut. Your monthly report shows spend, cost per lead, and which ads did the work, with next month's plan attached. No dashboards you need a translator for.
Ads Running But Leads Aren't?
Send us your account for a free review. We'll show you what the targeting, creative, and tracking are actually doing with your budget - and what we'd fix first.
Why Businesses Choose Tweaked Digital For Social Ads
Performance Discipline On Creative Platforms
Lead-First Metrics
We report cost per lead & revenue, not impressions & reach. Likes don't pay invoices.
Search + Social Data
Because we also run your search campaigns, winning keywords become winning audiences - & vice versa.
Creative Included
Ad images, copy & video edits produced in-house. No separate creative agency to hire.
No Contracts
Month to month, & your ad accounts & pixels stay yours. Always.
Social advertising rewards the boring disciplines - clean tracking, honest testing, tight geography, fresh creative on schedule - and punishes everything else. That discipline is what we sell. Whether you're a med spa in Waterloo filling a booking calendar or a national e-commerce brand scaling cold traffic, the account gets built to be measured, and measured to be improved.
One more thing worth saying plainly: we won't spend your money to grow our numbers. If a platform stops earning its cost per lead, we pull the budget and tell you why. If your offer needs work before ads can carry it, you'll hear that too - before launch, not after three invoices. Paid social rewards patience and punishes autopilot, and the difference between the two shows up in your bank account within a quarter.
Request Your Paid Social ProposalTalk To A Specialist
Paid Social Questions, Answered
What Business Owners Ask Us Most
Which social platform should my business advertise on?
For most local service businesses, Facebook and Instagram deliver the best cost per lead. LinkedIn wins for B2B services and recruiting despite higher click costs, and TikTok suits brands with strong video and a younger audience. We'll recommend platforms based on where your customers actually are - not on what's trendy.
How much does paid social advertising cost?
Most local campaigns get meaningful traction from $600 to $2,000 per month in ad spend, plus management. We size the budget to your goals and market, and we scale up only when the numbers earn it.
What's the difference between paid social and social media management?
Paid social buys reach through advertising; social media management builds your organic presence through regular posting and engagement. They complement each other - an active page makes your ads more credible - and we offer social media management alongside paid campaigns.
Where do you provide paid social advertising services?
We're based in Kitchener – Waterloo, Ontario and manage campaigns for businesses across the region - Cambridge, Guelph, Hamilton, Toronto - and throughout Canada and the United States.